Color – Apothederm

Spring Beauty Trends for 2016

As we look towards the rest of 2016, we are interested to see what spring beauty trends will be forecasted for the upcoming 2016 season. PANTONE has just recently announced the trend color for 2016. Well actually, for the very first time they have chosen two colors. “Serenity” and “Rose Quartz” are subdued shades of pink and blue pastel that invoke feelings of relaxation and calmness. While these colors united were once considered a poor combination, we have seen them used in collaborations so often that they have transformed into an excepted duo. PANTONE hopes to see these colors continue

Fall Fashion – Is Your Wardrobe on Trend?

We like to see what is new and on target for the upcoming season but usually we hear about it too early to share. We were so happy to see that the shade or radiant orchid was the color of the year by Pantone and our Apothederm Nourishing Serum and Facial Exfoliant Scrub are in the shade. Here is a key to this fall’s colors. As you begin to shop in the udoming weeks and months, look at key pieces in these shades. Consider a scarf, jacket or handbag to accentuate an already classic outfit or start a new ensemble with a blouse in Sangria

Trend Tracking: Nail Polish Trends for Summer 2013

As we begin to experience the warmer weather of summer, many of us look for that little something that will freshen up our look for the new season. Nail polish is an easy, low-commitment update that anyone can do. To freshen up your look for the coming months, check out these nail polish trends for summer 2013 and get to painting! Trend #1: Natural Nails Think beiges, nudes, peaches, and light pinks. Anything that looks natural and subtle on the nails. The most wearable of the summer 2013 trends, these colors are great because they go with every outfit and

Trend Tracking: Sheer Lipstick & Tinted Lip Balms

As you have perused the drugstore aisle, flipped through a magazine, or watched the commercials on your favorite TV show you may have run into an advertisement for a new sheer lipstick or tinted lip balm. So what are these products? Why are they so special? And where did they come from anyway? Sheer lipstick and tinted lip balms are both sheer, light products you apply to your lips. They are usually more moisturizing than regular lipsticks, but are less opaque. They are ideal for achieving a natural look during the day time, but usually have less staying power due

Wear Red – February 1st

Are you looking for something to wear tomorrow besides jeans for casual Friday in the office? Try something red. Friday, February 1st is National Wear Red Day in honor of spreading the word about cardiovascular disease affecting women. General statistics Heart disease is the No. 1 killer of women, and is more deadly than all forms of cancer combined. Heart disease causes 1 in 3 women’s deaths each year, killing approximately one woman every minute. An estimated 43 million women in the U.S. are affected by heart disease. Ninety percent of women have one or more risk factors for developing heart

Trend Tracking: BB Creams

As the first post in the “Trend Tracking” series, we’ll be looking at the evolution of BB cream: from its conception to being a full-blown trend. So how did BB cream become so popular? Who came up with the idea in the first place? Keep reading for the answers to those questions and more. Origin: First off, what is a BB cream? BB stands for “beauty balm” or “blemish balm”. These creams are touted as “miracle creams” because they offer many benefits to the skin. Many BB creams can simultaneously be a moisturizer, sun block, primer, and skin evener while

Foundation Uncovered (Part 2 of 2)

Below is a table that highlights the several different foundation formulas, what their coverage is, and the types of skin they’re usually best suited for. It is important to note that there are always exceptions to the common characteristics of the foundation types. As an example, those with dry skin can find that certain powder foundations are actually great options for them. Some powder foundations can be hydrating. Or, those with oily skin can still use a stick foundation if they chose an oil-free one and set it with a powder. Many foundations are adaptable to your needs. Foundation Type

Spring Fashion 2013 – Viva la Color

Spring is still a couple months away but as we are searching for pops of springs in every corner, we are looking forward to fashion colors. Here is a pallete of what is yet to come this spring, start day dreaming now of which colors will be best suited for you. Spring Pallette 2013 – From Pantone

Foundation Uncovered (Part 1)

The world of foundation can be mystifying. Matte, satin, whipped, cream-to-powder, compact… it’s almost a foreign language. You have to really be a master of makeup to know what they all mean and how they look when applied to your skin. Fortunately, we have put together a handy guide to help you navigate the rough waters of foundation formulas and finishes (say that three times fast!): First off, we’d like to define some of the terms used when referring to foundation. Coverage: How well the foundation covers any imperfections on your skin. Foundation coverage can be sheer/light, medium, or heavy/full/opaque.